Social Media Trends That Will Change Marketing Strategy In 2019

As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful. It’s the right time now to start planning your social media marketing strategy for 2019

Here are  key trends to keep an eye on for 2019.

1.     Engagement Is More Important In 2019

Facebook has announced early in 2018 the focus on meaningful interactions as part of their updated algorithm.

This meant that their algorithm started favouring content that sparks a genuine conversation, which inspired many Page Managers to create more engaging content.

As organic reach becomes harder, the only way to survive is to aim for content that is:

·         Interesting

·         Appealing

·         Engaging

Algorithms are becoming smarter so there’s no short route to genuine engagement. It’s not enough anymore to encourage people to like, comment, share on your post. Social platforms are trying to cut down on engagement bait techniques so you may risk losing your existing reach in the longer term with such techniques.

2.     Social Media To Increase Sales

Social media is already helping customers in the phase of product discovery. Brands are able to promote their products through social channels and customers are finding out about them before making a purchase.

Social media is not anymore just about awareness and engagement, but it’s heading even more towards consideration and sales enablement in the business funnel.

According to Mary Meeker’s report of Internet Trends in 2018, 55% of respondents who discovered a product through social media proceeded to a purchase later on. Facebook seems to be the first channel that people discover new products, with Instagram and Pinterest.

3.     Closing Ads Gap In 2019 (More competition on paid social forces marketers to up their game)

By now, everyone knows we’re in the pay-to-play era on social.

Accordingly, marketers are increasing social ad budgets (up 32 percent in 2018 alone) and producing more ads than ever before. One of every four Facebook Pages now use paid media. And Facebook already accounts for 23 percent of total U.S. digital ad spending.

But rising costs and fleeting attention are limiting ROI for advertisers.

To counter this, paid social teams are pairing ad money with equal time investment, creativity, and targeting savvy. And they’re paying to boost their best performing organic content.

4.     Cracking E-commerce Code.

In Asia, social commerce adoption has been swift, with 70 percent of China’s Gen Zers now buying direct from social. But social commerce hasn’t kept pace in North America despite the long-hyped promise of buy buttons.
But new and evolving technologies are changing that—especially for young buyers.
Instagram’s shoppable posts now allow users to go from discovery to checkout without ever leaving the app. And the platform has even added a Shopping tab to its Explore page.
Facebook’s Marketplace is now used in 70 countries by more than 800 million people. And on Pinterest, 55 percent of customers using the site to find and shop for products.
Video, in particular, is proving a critical bridge for social commerce. In a study of 5,500 consumers by video marketing company BrightCove, 74 percent of viewers drew a connection between watching a social video and making a purchase.
And beyond the familiar YouTube, new formats—from in-stream buying plugins for Instagram to livestream shopping on WeChat—have emerged for integrating social video deeper into the buyer’s journey.
So how do you start incorporating social commerce into your marketing strategy? It’s important to remember that what distinguishes social commerce from other channels is the social aspect. Finding ways to make shopping live, interactive, and seamless—even on mobile devices—is key.

5.     Chatboats Will Eats The world In 2019

The top messaging apps—WhatsApp, Facebook Messenger, WeChat, QQ, and Skype—combine for nearly 5 billion monthly active users. That’s more users than the traditional social networks have worldwide.
Across the board, users are spending more time on messaging and less time sharing news on social. This shift from public to private spaces is changing consumer expectations.
Nine out of 10 consumers would like to use messaging to communicate with businesses, according to a survey of 6,000 people globally. In the U.S., messaging is the most preferred customer service channel. In a 2018 survey of 8,000 people conducted by Facebook, 69 percent of respondents said that directly messaging with a company helps them feel more confident about the brand.
What’s clear, however, is that consumers don’t want more advertising channels. Smart brands are using messaging apps for more high-value conversations.

 

Are we giving our Software Project to big companies OR the companies who understand our business well.

When choosing a development company for your website/software, it is very important not only to look at the big name, the price, but also the quality of the work you hope to obtain and it is that a good Web of quality and the companies who understand your business well, realized of the hand of good engineers who have been working in the sector for years, can make you recover the investment in a short time and generate great benefits in the long term. Of course, to have a quality website/software the initial investment will probably be greater than you expect and maybe right now you think that the web/software you need does not require much quality, or a lot of work, but stop to think for a moment and consider the possibility that you are totally wrong, because that may depend on the future of your company as well as Web Development company India.The image that you want to transmit to the clients of the same one and the investment that you will have to do in the web once developed.

With all this we do not mean that you have to ask for a loan from the bank to pay for the web. If the project you have in mind takes more work than you initially thought and the budget is out of your expectations, you can always limit and remove features that are dispensable. In this way you can publish the Web/software as soon as possible, so that once the initial investment is amortized, you can continue investing in adding those features that were left in the background.

There are few Web Development Company In mumbai/India hat right now could not survive, if they were not involved in the online world and it costs much less to make you a quality professional website, with a higher initial investment, to make you a website/software on which you have to invest, and then large amounts in development and consulting to correct deficiencies initially not contemplated. In the worst case, a bad development, may even force you to throw all the code of the web to the trash, to have to start from scratch.

But what is quality of Web/software Development Services India? Let's see the characteristics that a website must have in order to be considered quality and professional:
In any development project, meetings are always held to develop an initial analysis, gathering all the requirements and objectives of the web that the client wants. At this point you should have a proactive attitude, proposing functionalities that could be interesting or alternative ideas that we know can generate good results.

Cloud computing, features and benefits

What is cloud computing?

Cloud computing is the practice of connecting remote servers to the internet and use these servers for managing and processing the data. It is a practice of providing computer services such as networking, databases, storage, intelligence and other services on the internet. It is a method of providing quick services on the internet. The user should only pay for the cloud services. So, any user can lower the operating costs. 

         

Features of cloud computing services

Following are the main characteristics of cloud computing. The website design company in Mumbai provides the following services.

The user can avail self-service and also choose any type of service.

The user can also install different computing features such as network storage or server time.

The services are automatically provided by the servers and the user need not interact with the service provider.

The user can enjoy the advantage of resource pooling and elasticity. The resources are pooled to large customers.

The cost of operations is always lower.  The user need not pay any upfront costs              as the price is always based upon usage. The user is charged with a certain amount based upon his usage.

The cloud computing service provider should ensure the user to provide the best services. Usually the service provider and user share an agreement with each other and the service provider ensures that adequate resources, round-the-clock availability, bandwidth, etc.

The three main paradigms of cloud computing are SaaS, laaS, PaaS,. The software development company in Mumbai provides the following type of services.

The four types of cloud computing services provided are:

Private Cloud: This feature is used by a single organization that consists of multiple consumers.

Hybrid cloud

Public Cloud

Community Cloud

Following are the benefits of cloud computing

Cost

The best website designing company in navi Mumbai does not charge any additional expenses. The user need not pay the cost of buying hardware and software . They also need not pay the cost of on-site data centers or any electric charges. The infrastructure is not managed by any IT expert also.

Speed                                     

Most of the cloud computing services are self-provided and several computer resources are used just by clicking the mouse two times.

Global Scale

The remote servers can be connected to the internet and hence service can be provided to millions of people.  The cloud service providers should provide adequate IT resources to the users so that they can utilize it properly. They provide service from the right geographical location.

Productivity

The usual data centers should perform several functions such as software patching, hardware set-up, and consuming IT management chores. But, the cloud computing service provider need not perform any of these functions.

Performance

They provide worldwide services and network. They are constantly upgraded so that each computer can operate efficiently. They also provide reduced network latency.               

Security

Many cloud providers provide several security features so that the data of the users is protected. They also protect the apps of the computer and hence prevent from any type of threat.

The services provided by the top website designing company in Mumbai  cloud computing service provider are

Creating new apps and providing services.

Creating back-up for storage and recovery data

Analyzing data

Testing and building applications

Streaming video and audio

Delivering software on demand

Embed intelligence        

Which languages need to build a powerful Android app For business.

Due to Android software development, many new applications are created for devices to run Android operating system. Android apps are written by using several languages such as Java, Kotlin, and C++ languages. Other non-JVM languages are also written such as C+, C++, JavaScript or assembly using the JVM language code. Today, many reputed companies such as Wal-Mart, Amazon etc are trying to sell their products through mobile and hence they should develop software to promote their products. To create such software some advanced languages should be used. So, the mobile application development is undergoing rapid changes.

Kotlin

Today, Kotlin is a suitable language for developing Android applications. It is a modern language that is implemented for Android to commence any applications. This language is fully compatible with Android built system. Kotlin is a language that runs on Java virtual machine and is compiled to JavaScript code by using the LLVM compiler infrastructure. Kotlin is a language that can be learnt easily.

MVVM

Android is all about solving problems and hence MVVM is one of the most user-friendly languages. It is one of the powerful languages that can be implemented amazingly. It is preferred today because it comprises of graphic user interface. It comprises of markup language and GUI code and is built with business logic or the back-end logic.  It comprises of data objects that can be managed easily.

For developing Android, the developer should be aware of material design. To develop this software, different visual, motion and interaction design features should be used.  To use material into Android, the developer should follow some guidelines and use different components and style that are available on online resources. The following features should be used to build material design applications.

A material design theme should be used to style and built all the UI widgets.

Different widgets should be used and viewed such as the lists and cards.

For creating custom shadows and animations, different APIs should be used. Dark material theme and light-material theme can be used. Some common UX pattern can be used such as FAB, and different features such as search, navigation, brand and other features are installed along with some application bars. Many other material components are used such as collapsing toolbars, bottom nav bar, tabs and other applications.

The Mobile Application Development Company undertakes the following works. They use different components, install different features and use various material themes and widgets to develop the software.  Many android developing companies are established in India also. The Android application development company uses different features such as UX, FAB, Navigation bar, and other material components.

They often use elevation shadows and cards by considering different factors such as size of the shadow, drawing order, etc. They also use the widgets for viewing the pieces of information inside the cards.

They also install APIs for creating custom animations for creating tougher feedbacks in controls. Many app developers in Mumbai are developing mobile development services by using different features, design and interface.

5 ways to make your website stand out

If you are connected to the online world through any form of business, product or service, you cannot do without a website. And if you are looking for web design services in Mumbai, you need to make sure that your website gets the treatment it deserves. For this, there are 5 essential ways that can help a website stand out.

Layout and structure

This is the basic model your website will rest on. A website design Company in Mumbai will take you through the process by first understanding all your requirements and the theme. This helps in chalking out the structure and finalising the layout. A standout design is one that is made with the concept you provide. Your website should be about your company, not something that is planted in a readymade theme. Thus, innovation in layout and structure is rather a must!

Branding

For a Software Development Company in Mumbai, it is important to understand that the website should speak of the brand. The website design elements must be such that the branding is clearly visible. Users need to be able to identify with the website the minute they think of the brand. This is more to do with the placement of the brand name and how it is finally presented through the website.

Graphics and Image Gallery

If you have striking images and activities captured in pictures, don’t save them for later. Let your Website Development Company in Mumbai use these to the benefit of your website. Every website needs some form of graphics and images. The visual appeal is always more than the written. People register what they see and it adds to the overall appeal of the website. 

Text and content

The content of the website needs to be well written. The language should be simple, precise and concise. Follow the SEO and other marketing norms that help in the content development. A reputed web Development Company also provides content services that look after all the content needs. This can then be presented using engaging typography that will make the website competent enough.

Animation

The rule of thumb says to keep the website clutter free. If you are in talks with a Web Design Company in Mumbai that stuffs too much content and images to your website, stop right there. You need a website that synchronised, easily navigational and has some relevant elements. Animation is another feature that makes a website standout. It can be used in various creative ways to make any image or content look interesting. Moving images, content and other such elements work best through animation and it makes the website extremely interactive.

Conclusion

With all the above 5 ways, a website can make the deal worth it for you. Starboard ensures that each step fits naturally into your website making it show up the way it should be—the right mix of all the elements results in an impactful and growth oriented website.

5 Reasons Why Digital Marketing is Important For Any Business.

Technology has changed the way we look at things. Digital marketing is one area that best reflects this statement. While traditional marketing norms are used for promotions, building a brand or business, today marketing seems to work more effectively digitally. Right from start-ups to established companies, investments are being made at different scales to digitally market products and services. Let’s understand why Internet Marketing is so relevant and important for you today.

1.Builds Direct Connect

The idea of any form of marketing is to engage its direct audience. While traditional mediums help you connect with people through billboards, releases, offline campaigns, events and more, it does not always strike accuracy. Through a digital medium, you can actually ensure that your marketing strategies are reaching directly to the target audience. Organic and paid models like SEO, SMM, SMO, PPC help in listing and advertising upcoming products and services.You can engage audiences at a much higher level with latest technological advancements. 

2.It’s Cost Effective

Digital Marketing without doubt is more cost effective. For instance, if you use a paid model like (PPC) Pay per Click, you end up paying per click but only when a user clicks on your ad.  You can invest accordingly in increasing your web traffic and pay for the actual visits, not otherwise. More models like PPC make digital marketing cost effective. There are no location rentals, travel costs etc.

3. Mobile-Friendly Medium

No matter what product or service you provide, you will find a majority of your customers online on social media platforms, reading emails, blogs etc on their smart phones. Bulk Sms Email Marketing, blogging, online videos, and social media marketing are possible mobile-friendly mediums that help in effective online marketing.

4. Creates Wider Scope

Another impressive and important factor to consider Digital marketing is its wide reach. A company dealing with FacebookMarketing Mumbai, can connect with audiences across the country through various channels for your marketing objective. By creating engaging videos, ads, posters, graphics etc. such companies reach out to online audiences based on interests, groups, preferences and more. Thus, your scope doesn’t stay restricted to a particular region and allows market expansion.

5. Easy Analysis

When marketing using a traditional method, there is physical labour involved. Even to get feedbacks, one has to meet their customers, clients, fix meeting and field presence is needed. On the other hand with digital marketing you can rely on Google analytics, digital marketers for quick analysis. The projection is based on the actual scenario and reach, not any hypothesis. With these results you can further manage your online campaigns, fix methodology or use other alternative models and so on in real time.  

Digital marketing thus is the new age solution to your marketing needs and problems. With its wide reach and effective measures, you can fasten the process of building your brand, initiative, idea or start up. This platform is content driven through ways like Content Marketing, videos, Email marketing, social media campaigns leading to increased conversions for your company.

Which are the best SEO strategies to rank website/business?

It's easy for your brand’s voice to be drowned out in the crowded space that is the web. With millions of blogs, businesses, and platforms vying for attention, you need to ensure that all of your bases are covered to have your site noticed by the right audience. Search engine optimization is key to getting the right eyes on your page and your message.

seo services company in mumbai

Most SEO activities for your page fall under two main umbrellas,on page and off page. While off-page SEO focuses on backlink building and site promotion, on-page SEO techniques focus on the aspects of your site that hinder or help your search rankings. More specifically, on-page tactics refer to the optimization of content, HTML source code, and tags on each of your web pages.

When executed correctly, the best on-page SEO techniques can have drastic effects and boost your ranking in the search engine results pages (SERPs). Not only does this increase the visibility of your site, it also ensures that the most relevant traffic is directed toward your page.

Google constantly upgrades and shifts its algorithms with the aim of providing the most relevant search results for its users. The following on-page SEO tips and tricks will help you keep your site in great shape when it comes to the SERPs.

Optimize Your Images

Image use on your website is great for breaking up the monotony of text and providing an aesthetically pleasing user experience for visitors. Images can also give context to your content and add cohesiveness to your brand messaging.

While the images on your page can add to the overall user experience, they can also be optimized for SEO and help boost your ranking in the SERPs. Search engine bots can’t see photos, so you have to include some text to help them understand the images on your site. You can accomplish this by adding alt text and descriptions to your images.

Alt text should be as descriptive as possible and explain in detail what the image is. You don’t want to oversimplify here. For example, you would want your alt text to say more than just “pet” if you have a picture of a dog riding a skateboard. Be sure to include relevant keywords in your description, as well.

Pay Attention to Page Titles

Title tags are often the first interaction someone has with your page and possibly even your brand, so they’re extremely important to your SEO efforts. Your title tags will tell users and search engines what your page is about, so make sure they’re unique and accurate in their description.

Your title tags can be found by users in three different places:

·         Search Engine Result Pages

·         Social Media

·         Web Browsers

On SERPs, your title tag appears as the clickable link that users see when they perform a search query. Most social media networks display your title tag when your page is shared on their platform. Web browsers use your title tag in the tab display.

Google usually shows about 50 to 60 characters on the title tag line, so it’s a good idea to keep your tags under 60 characters. Anything more than this won’t be seen by searchers. You should include relevant keywords, but they should fit in the context of your title. Avoid stuffing your title with keywords, as this can create a bad user experience.

Elaborate with Meta Descriptions

Meta description tags, while not tied directly to SERP rankings, they still have an effect on click-through rates, which can sway your rank positioning. The meta description is the bit of text that falls below your title tag on the SERP. This is your chance to convince users that your content is relevant to their search.

Keep your meta descriptions to 150 characters or less and as unique as possible. Include relevant keywords, but just like in your title tag, avoid packing them in. Again, the meta description is for the searcher, not for the search engine. Write your description with your ideal site visitor in mind.

Keep Proper Page Formatting

Be sure to format your site’s landing pages, articles, and all other content properly. Break down your content into smaller subsections to increase readability for your users. Use heading tags in your HTML code. Many sites fail to include the proper title tags. Use your H1 tag for the main title and then H2, H3, and so on for your subheadings. They’re not exciting or glamorous, but neglecting title tags can be a big mistake.

These tags will tell the search engine crawlers which portions of your content are most important. Shy away from basic generic headings and use the opportunity to include relevant keywords in your titles.

Utilize On-Page Internal Links

Link building is often thought of as an off-page SEO strategy, but links can be used as part of your on-page SEO strategy, as well. Including internal links to pages within your own site is a powerful tool you can leverage to improve your SEO.

Internal links increase user experience by providing useful information, as well as simplified site navigation for visitors. These links are also a great way to ensure that search engine bots crawl all of your available content. You can use free tools, like the link checker from ScanBacklinks.com, to monitor and manage your links.

You can include these links directly in your content and use them cohesively to give context to and expand on certain topics. This especially powerful for bloggers and can be used to move new readers through past content quickly.

The above tips are just a few of the many ways you can improve your on-page SEO. On-page tactics should be your first line of attack when it comes to your overall SEO strategy. These tricks can ensure that your site is thoroughly crawled by search bots and that the right kind of traffic finds your content. When implemented as a cohesive plan, these tactics lay a solid foundation for off-page efforts.

SEO techniques are constantly changing. If you’re vigilant and adjust your efforts to keep up with these shifts, your SEO strategy will be effective in 2017 and beyond.